JOIN THE MOVEMENT!
#BEACTIVE DAY, a European-wide campaign, is
an initiative of the European
fitness and physical activity sector
managed by EuropeActive and
its national association partners.
This campaign underlines the
significance of physical activity
by organising a multitude of free
events and activities throughout
the continent.
CONTINENT-WIDE INITIATIVE
Experience the thrill of #BEACTIVE DAY, taking place annually on the 23rd of September during the European Week of Sport, with an array of dynamic events spanning the continent! From open-air gyms to bustling parks, schools to virtual challenges, our diverse range of free activities ensures there's something for everyone!
EMBRACING DIVERSITY
Join us for #BEACTIVE DAY, where inclusion knows no bounds. Regardless of age, gender, or ability, everyone is welcome to take part in this year's celebration. In 2025, we places particular emphasis on the prevention and management of non-communicable diseases through Health-Enhancing Physical Activity. EuropeActive will publish a HEPA Guide to provide event organisers with useful tips to ensure that everyone feels empowered to join the fun of physical activity.
With the support of the Erasmus+ Sport Programme of the European Union
Partners of the campaign:
Frequently Asked Questions
#BEACTIVE DAY is a Europe-wide campaign coordinated by EuropeActive and its community of national associations. Each year, thousands of free physical activity events take place across the continent to celebrate the joy of exercise and encourage people of all ages and abilities to be active.
The campaign highlights how physical activity can support healthier lifestyles, strengthen communities, and inspire long-term behaviour change. From fitness centres to parks, schools to workplaces, and throughout our streets, #BEACTIVE DAY invites everyone to join in the fun!
In 2026, #BEACTIVE DAY focuses on Mental Health and Wellbeing, highlighting the important role physical activity plays in supporting emotional resilience, reducing stress, and strengthening social connection.
Across Europe, many people face challenges such as loneliness, anxiety, and burnout. Regular movement can help improve mood, boost confidence, and create opportunities to connect with others in a positive and supportive environment.
Physical activity is a simple and accessible way to support mental wellbeing. It encourages people to take time for themselves, feel more connected, and build healthier routines - at their own pace.
#BEACTIVE DAY, an initiative from the fitness and physical activity sector, is a collaboration between EuropeActive and its national association partners.
Key players in the fitness and physical activity sectors, such as health clubs, leisure centres, digital providers, club operators, and exercise professionals, are strongly encouraged to organise events and promote physical activity.
It is an inclusive campaign, and participation is open to the general public, regardless of age, gender, or socio-economic background. The core goal of the campaign is to enjoy the benefits of physical activity and spread the #BEACTIVE message across society.
Event organisers are encouraged to contact their national association, which will provide all the necessary guidelines and materials. National associations organising #BEACTIVE DAY can be found on our website.
YES, of course! If your country is
not among the participating countries, we encourage you to contact us –anna.harvan@europeactive.eu